ad server
noun
: a Web server that provides advertisements and advertising services to websites
In short, ad servers let both advertisers and Web site owners do their jobs, better, faster and cheaper …—
Lee Weiner
Lee WeinerExamples of ad server in a Sentence
Recent Examples on the Web
The court determined that Google abused its dominance by tying its publisher ad server and ad exchange, thereby stifling competition and maintaining over 90% market share in those areas.
—Charlie Fink, Forbes.com, 18 Apr. 2025
In the ruling, the judge said that Google forced its customers to use its product by tying together its publisher ad server and ad exchange.
—Queenie Wong, Los Angeles Times, 17 Apr. 2025
The government’s lawsuit, in addition to seeking monetary damages, sought an order requiring Google to divest its publisher ad server and ad exchange products.
—Todd Spangler, Variety, 17 Apr. 2025
Technical Complexity: Setting up a real-time bidding environment requires significant technical infrastructure—ad server integrations, consent management, fraud detection, and more.
—Kiri Masters, Forbes.com, 2 Apr. 2025
See All Example Sentences for ad server
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Charlie Fink, Forbes.com, 18 Apr. 2025
In the ruling, the judge said that Google forced its customers to use its product by tying together its publisher ad server and ad exchange.
—Queenie Wong, Los Angeles Times, 17 Apr. 2025
The government’s lawsuit, in addition to seeking monetary damages, sought an order requiring Google to divest its publisher ad server and ad exchange products.
—Todd Spangler, Variety, 17 Apr. 2025
Technical Complexity: Setting up a real-time bidding environment requires significant technical infrastructure—ad server integrations, consent management, fraud detection, and more.
—Kiri Masters, Forbes.com, 2 Apr. 2025
See All Example Sentences for ad server
Cite this Entry
“Ad server.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/ad%20server. Accessed 27 Apr. 2025.
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