merchandising
noun
mer·chan·dis·ing
ˈmər-chən-ˌdī-ziŋ 
variants
or less commonly merchandizing
: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling
Examples of merchandising in a Sentence
She is the company's director of merchandising.
The film made a lot of money thanks to strong merchandising.
Most of the movie's earnings came from merchandising and not ticket sales.
Recent Examples on the Web
The focus is on merchandising locations, but those who study the image will spy an opera house and a general store, believed to be the first time such concepts appear.
—
Todd Martens, Los Angeles Times, 13 May 2025
Owen Carr, chief merchandising officer for e-commerce firm Spreetail, told Modern Retail the holiday toy pipeline has been effectively frozen due to the lack of clarity around the on again, off again tariffs.
—Jesus Mesa, MSNBC Newsweek, 6 May 2025
Then, of course, there are the films, the merchandising, and the endless live appearances (a la The Chocolate Expo).
—Marc Berman, Forbes.com, 28 Apr. 2025
Years of merchandising have amplified the sense of her as a blank slate, a product-endorsing personality that can mean everything to everyone, a gal who’s had every job on the planet.
—Jackson McHenry, Vulture, 8 Apr. 2025
See All Example Sentences for merchandising
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Todd Martens, Los Angeles Times, 13 May 2025
Owen Carr, chief merchandising officer for e-commerce firm Spreetail, told Modern Retail the holiday toy pipeline has been effectively frozen due to the lack of clarity around the on again, off again tariffs.
—Jesus Mesa, MSNBC Newsweek, 6 May 2025
Then, of course, there are the films, the merchandising, and the endless live appearances (a la The Chocolate Expo).
—Marc Berman, Forbes.com, 28 Apr. 2025
Years of merchandising have amplified the sense of her as a blank slate, a product-endorsing personality that can mean everything to everyone, a gal who’s had every job on the planet.
—Jackson McHenry, Vulture, 8 Apr. 2025
See All Example Sentences for merchandising
Cite this Entry
“Merchandising.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/merchandising. Accessed 20 May. 2025.
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